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Built by Women: Chevy Traverse  [Source: General Motors - Global]
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Video Information 
ID:  143186
TRT:  00:01:30
Price:  FREE
Produced:  25-OCT-2008
Location:  United States
Source Contact 
General Motors - Global  |  View website
Shotlist:
“Ten years ago women, especially those with families, made SUV’s top sellers, because of their roominess, safety and command view of the road. Now women are again driving sales of a new generation of vehicle.

That’s right, what truck-based SUV’s lacked in comfort and fuel economy a decade ago, today’s crossovers are improving upon.

While SUV’s were not originally designed with women in mind. That’s not the case with crossovers.

This time carmakers like Chevrolet are bringing in their top female designers and engineers to make sure these family haulers have all the right tools.

And who could argue with that. The Traverse has just reached showrooms. Go down and see if you agree. I’m Kate Brookes.”
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