Alibaba Group’s 11.11 Global Shopping Festival, the world’s largest 24-hour online sale, started today, Nov. 11, at midnight China Standard Time (CST). At 15 hours and 19 minutes into the sale, total GMV hit RMB 91.2 billion, surpassing the GMV total for the 24-hour sale last year.
Broll handout includes: First hour results displayed at the media monitor room, Alibaba Headquarters, employees preparing for 11.11, video of 11.11’s complete virtual reality shopping experience, 11.11 signs in Hong Kong and TV ads, full-screen and mobile shots of 11.11 Tmall websites, Tmall Fashion Show and Catch Tmall Cat at KFC.
