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Penfolds Winemaker Peter Gago Discusses Success of Australian Wine Industry and Challenges for Maintaining Growth
[Source:
PENFOLDS
]
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[23-Jun-2009]
In recent years Australia has grown to become the fourth largest wine exporter in the world, exporting to over 100 countries. In 1991, exports were $200million; by 2004 the figure had grown to $2.7 billion. Clever marketing and good value for money have played a strong role in creating this surge in popularity. Australian wine makers were the first to include the name of the grape variety on the wine label, which has helped make it more accessible to consumers. If the...
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Penfolds
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Peter Gago, Chief Winemaker, Penfolds
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On how Australian wine is performing globally
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Peter Gago, Chief Winemaker, Penfolds
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On the strength and growth of the Australian wine industry
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Peter Gago, Chief Winemaker, Penfolds
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On how Australia became successful in the wine industry
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Peter Gago, Chief Winemaker, Penfolds
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On how is Australia coping with climate change issues
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Peter Gago, Chief Winemaker, Penfolds
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On the market changing and emerging markets
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Peter Gago, Chief Winemaker, Penfolds
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On fine wine investment
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Vineyards in Barossa and Adelaide Hills, Australia
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General Views
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Close up of grapes
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Penfolds
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Edited PackageTRT: 2mins21secs
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