At TheNewsMarket, we understand the importance of media reactions to international affairs. Preparation and co-ordination are key in order to support and protect our client’s content in the best possible way. Particularly in the event of an unexpected outcome or media crisis, a degree of management needs to be employed in order to support the client. Response time, interview reshuffle and a rapid turnaround are all vital in order to maintain a brands reputation.
TheNewsMarket has extensive experience working with some key players in International, European and Current Affairs, including the IMF, the EPP Group at the European Parliament, the S&D Group at the European Parliament, the European Commission, The Norwegian Government, and The Scottish Government. We recognize the importance of effective communications and content distribution for clients associated with political, economic and current affairs. As well as actively promoting content, TheNewsMarket helps international groups and organizations to overcome the following challenges:
- Maximize media engagement
- Plan ahead for major political events
- Recognize a range of future scenarios and prepare for them
- Enhance online presence
- Maintain a constant contact with clients
- Crisis management
TheNewsMarket’s content distribution platform, www.thenewsmarket.com, is an online news site which features stories and multimedia content that is topical, newsworthy and free for journalists to view, share and download. The platform is used by a global network of 36,000 registered media outlets across 180 countries. TheNewsMarket currently distribute content for some of the biggest sports brands in the world and the INTERNATIONAL AFFAIRS SECTION of the platform is an important resource for journalists looking for up-to-date news on current affairs. Stories on the distribution hub are also shared through various social media channels and journalists can sign up to email alerts so they don’t miss out on important sports content.
TheNewsMarket have built and currently host bespoke online newsrooms for many leading organizations, including: the IMF, the Socialists and Democrats Group at the European Parliament, the EPP Group at the European Parliament, and PwC. The award winning newsroom platform creates the perfect user experience for journalists and influencers to access and utilise brand content. All newsrooms come mobile optimised with state-of-the-art press kit and media cart tools, enabling content to be viewed and shared faster than ever, from anywhere, on any device.
TheNewsMarket are experienced in creating video packages for a range of different media audiences. Knowledgeable in-house experts can contribute to the creation of content and offer advice on how best to target different audiences with different styles of content. Whether it is b-roll and soundbites for TV broadcasters or promotional videos for social media, the production team knows how best to create effective and engaging video content.
A dedicated media relations team with a built up network of journalist contacts can set aside time to pitch specific stories to ensure press coverage and greater media exposure. The media relations team are also well versed in arranging and coordinating satellite media tours at world events, where brand representatives are interviewed by the top media outlets in the world.
Our Reaction to the UK’s EU Referendum
TheNewsMarket worked closely with leading organisations such as the IMF, the EPP Group at the European Parliament and the S&D Group at the European Parliament throughout the build up to the historic UK’s EU Referendum on 23rd June 2016. A month before, we began actively promoting content to news organisations through our content hub, www.thenewsmarket.com and dedicated Brexit Referendum page, thenewsmarket.com/BrexitReferendum, one month before the referendum – with an inclination from our clients of how the result could impact the nation. A week prior, we began to organize media interviews for our clients while simultaneously keeping in close contact with broadcasters such as CNN, BBC, ITV and The Huffington Post in order to best reflect the content available.
We prepared for the outcome independently from the result as either way we expected huge media attention on the day. Additionally, the political groups we worked alongside were prepared for either conclusion. Regardless of the expectation of the result, this was necessary to combat the high pressure and intensity of the situation and be ready for last-minute alterations on the day. We had our 24/7 media team on standby for content publication and media alerts. The surprise result also meant that we ensured a rapid response time in order to schedule interviews and project the relevant content efficiently and with the same standard of quality expected by our clients.
TheNewsMarket prides itself on its technological capabilities across a variety of award-winning platforms. We are able to employ innovative techniques that allow the user a seamless viewing experience across mobile and tablet devices. These skills can also maintain a crisis situation should it arise, as was discovered on the morning of 16th May 2013.
A client of TheNewsMarket was anticipating the release of their Q1 results when their entire corporate site crashed unexpectedly. As a result of our skills in preparation and crisis management, we were able to use our newsroom platform to re-route traffic from the client’s corporate site. This meant that the client was able to keep investors, financial markets and journalists updated with the upcoming results. We took a variety of steps in order to alleviate the situation; all communication links were re-directed to TheNewsMarket Media Center that we built for the client, at which point we enforced and rapidly scaled up our online technology in order to cope with the sudden surge in traffic as shown in our Google Analytics on that day alone.
The steps taken by TheNewsMarket ensured that our client was able to maintain its communication links on a day when constant contact for them was vital. They were grateful for TheNewsMarket’s ability to coordinate crisis management so effectively and we were glad to have assisted so successfully.