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No sector shapes our modern world more than the technology industry. Changes in technology have transformed all industries and continue to do so each day. From mobile technology and the growing potential of the internet, to advancements in electronics, robotics, virtual reality and analytics, the everyday impact of technological innovation has become ubiquitous.

With tech start-ups increasingly on the rise, the technology industry is the fastest growing economy in the world. However, as it has continued to grow, it has become ever more competitive. From emerging tech start-ups to the biggest technology companies in the world, it is now essential to adopt an effective communications strategy in order to survive the competitive market place.

Overcoming Business Challenges

TheNewsMarket works with some of the biggest technology companies in the world, including Google, Intel and IBM. TheNewsMarket specialises in helping brands get ahead of the growing competition with effective communications and content distribution. We can help communicate technological innovations to key audiences and help make content accessible and engaging for consumers. We assist companies from the technology industry overcome the following business challenges:

  • Maximise media engagement, especially around product announcements and launches
  • Leverage media attention around major technology events such as the Consumer Electronics Show and the World Mobile Congress
  • Increase content distribution to hit new audiences and maximise ROI
  • Give start-ups exposure and visibility in the early stages of development
  • Enhance online presence
  • Enrich content production
  • Effectively tell the brand’s story

 

Solutions

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Content Distribution Platform

TheNewsMarket’s content distribution platform, www.thenewsmarket.com, is an online news site which features stories and multimedia content that is topical, newsworthy and free for journalists to view, share and download. The platform is used by a global network of 36,000 registered media outlets across 180 countries. TheNewsMarket currently distribute content for some of the biggest technology brands in the world through the TECHNOLOGY SECTION of the platform. Stories on the distribution hub are also shared through various social media channels and journalists can sign up to email alerts so they don’t miss out on important technology content.

Building and Hosting Online Newsrooms

TheNewsMarket have built and currently host bespoke online newsrooms for many leading technology brands, including: Google, IBM, Samsung, Alibaba and Six Capital. The award winning newsroom platform creates the perfect user experience for journalists and influencers to access and utilise brand content. All newsrooms come mobile optimised with state-of-the-art press kit and media cart tools, enabling content to be viewed and shared faster than ever, from anywhere, on any device.

Content Ideation and Video Production

TheNewsMarket are experienced in creating video packages for a range of different media audiences. Knowledgeable in-house experts can contribute to the creation of content and offer advice on how best to target different audiences with different styles of content. Whether it’s b-roll and soundbites for TV broadcasters or promotional videos for social media, the production team knows how best to create effective and engaging video content.

Media Relations

A dedicated media relations team with a built up network of journalist contacts can set aside time to pitch specific stories to ensure press coverage and greater media exposure. The media relations team are also well versed in arranging and coordinating satellite media tours at world events, where brand representatives are interviewed by the top media outlets in the world.

 

Case Studies

Google

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Google is one of the most successful technology companies in the world. TheNewsMarket built and currently host an online media centre for Google. The site provides a one-stop-shop for the media to browse, share and download news and multimedia content provided by Google. The site provides content on the company’s on-going technology projects, such as Google’s self-driving car and Google Fiber, as well as content on other news, such as the winner of the Google Science Fair Awards.

VIEW THE GOOGLE MULTIMEDIA PRESS ROOM

 

Six Capital

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Six Capital is a financial technology company working in the foreign exchange. The company specialises in technology solutions, risk management, investment and trading. With ambitions to increase the brand’s global reach, Six Capital approached TheNewsMarket to build and host an online press site and distribute brand content on thenewsmarket.com. TheNewsMarket assisted Six Capital in leveraging media attention around the Asian Television Awards, where the company also celebrated its 6th anniversary.

VIEW THE SIX CAPITAL MEDIA CENTRE

 

For more information on how we could help you, please contact: info@thenewsmarket.com

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