The automotive sector is one of the biggest industries in the world and continues to grow exponentially year on year. Innovations in technology combined with new consumer demands and expectations mean the industry is changing as fast as it is growing. From electric cars to self-driving automation, manufacturers are increasingly investing into the research and development of new technologies and are competing against one another to win over consumers on emerging issues such as environmental responsibility, fuel efficiency, performance and safety.
In today’s intensely competitive global marketplace, it is essential for automotive brands and organisations to create and distribute engaging multi-media content and maximise their media outreach through an effective communications strategy.
Overcoming Business Challenges
TheNewsMarket works with some of the biggest brands and organisations within the automotive industry, including VW, Lamborghini, BMW, SEAT, Kia, Audi, Genesis, Porsche, Rinspeed, Goodyear Dunlop and Euro NCAP. We specialise in helping brands within the automotive industry overcome the following business challenges:
- Access a wide automotive journalist network
- Reach new media audiences outside of traditional motor press, e.g. lifestyle, entertainment, business, sports, green
- Enhance online presence
- Enrich multi-media content production
- Increase content distribution and maximise ROI
- Maximise media engagement around launches, initiatives and at major motor shows
- Communicate CSR initiatives
- Communicate new advancements in software and technology
TheNewsMarket’s content distribution platform, www.thenewsmarket.com, is an online news site which features stories and multimedia content that is topical, newsworthy and free for journalists to view, share and download. The platform is used by a global network of 36,000 registered media outlets across 180 countries. The AUTOMOTIVE SECTION of the platform has a huge journalist following and for many is the first port of call for fresh automotive news. Content on the distribution hub is also shared through various social media channels and journalists can sign up to email alerts so they don’t miss out on important automotive content.
TheNewsMarket have built and currently host bespoke online newsrooms for many leading automotive brands and organisations, including: Lamborghini, Kia, Genesis, Volvo Trucks and Euro NCAP. The award winning newsroom platform creates the perfect user experience for journalists and influencers to access and utilise brand content. All newsrooms come mobile optimised with state-of-the-art press kit and media cart tools, enabling content to be viewed and shared faster than ever, from anywhere, on any device.
TheNewsMarket are experienced in creating video packages for a range of different media audiences. Knowledgeable in-house experts can contribute to the creation of content and offer advice on how best to target different audiences with different styles of content. Whether it is b-roll and soundbites for TV broadcasters or promotional videos for social media, the production team knows how best to create effective and engaging video content.
A dedicated media relations team with a built up network of journalist contacts can set aside time to pitch specific stories to ensure press coverage and greater media exposure. In addition to reaching out to an extensive automotive journalist network, the media relations team can also generate wider exposure by targeting those outside of the traditional motor press.
The media relations team also specialises in arranging and coordinating satellite media tours at motor shows and major launches, where brand representatives are interviewed by top global media outlets. We are present at all the major motor shows on the calendar including Geneva, Paris/Frankfurt, Detroit, New York, Beijing and Shanghai. Live streaming is becoming an increasingly popular way for brands to maximise media exposure at announcements, events and launches; TheNewsMarket is experienced at hosting live streams and placing the broadcasts with major outlets.
Motor Shows, Dynamic Launches & Media Days Packages
TheNewsMarket offers customised media packages for motor shows and other major launches. These are tailored programmes combining our content distribution, media relations and content creation services. As part of the package we offer content strategy planning and consultation.
Kia Global Media Center
TheNewsMarket built Kia an online media centre to provide journalists and influencers with a single destination to search, view, share and download Kia’s multi-media content. The newsroom was built ahead of the 2015 Frankfurt Motor Show since Kia anticipated they would be producing a high volume of content.
The newsroom was built with journalists in mind and was designed to be as user-friendly and practical as possible. The site is mobile optimised with responsive design, enabling journalists to use the platform on the move with any device. The media cart tool allows journalists to pick and choose their desired content, store it in one place, and share assets with anyone at the click of a mouse.
Content Distribution and Online Media Centre
As a market leading automotive brand, Lamborghini regularly produces multi-media content on upcoming models, new launches, brand news and concept cars. Lamborghini regularly places its content on the automotive page of TheNewsMarket’s content distribution platform, thenewsmarket.com, to enhance the brand’s online presence and reach a wider media audience. In addition, Lamborghini wanted a user-friendly and easily accessible branded media centre for journalists and influencers to view and download Lamborghini’s multi-media content. TheNewsMarket built a customised online newsroom which is completely open and offers media assets in high-definition.
In January 2016, Lamborghini hosted the dynamic launch for the recently unveiled supercar, the Huracán LP 610-4 Spyder. The launch took place in Miami, USA, and motor journalists from all around the world were invited to film and test drive the car. Lamborghini used TheNewsMarket’s video production service to capture and produce an edited video package for the journalists to take away. The video content was also used by Lamborghini’s social media team to promote the supercar on their Instagram, YouTube, Twitter and Facebook channels.
Media Relations at Motor Shows
TheNewsMarket have supported Lamborghini for many years at a number of motor shows including Geneva, Frankfurt/Paris and Beijing, live streaming press conferences, coordinating satellite media tours, and placing interviews for the CEO with top media outlets including Bloomberg, CNN, CNBC, Sky, Al Jazeera and the BBC. At Geneva 2017, we also filmed and created 4K videos – as Lamborghini unveiled the new Huracán Performante.
TheNewsMarket have been supporting brands at major motor shows for over 10 years. We can arrange television interviews, produce and cut video packages, increase media engagement through content distribution, or create a dedicated newsroom or branded channel especially for journalists.
For more information on how we could help you, please contact: email@example.com