• 21-NOV-2013

  • SOURCE: adidas

adidas and FIFA Extend Partnership Until 2030

adidas_FIFA_2030
One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement granting adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and all FIFA events until 2030. The announcement was made during a ceremony in Moscow/Russia – host of the 2018 FIFA World Cup – by Thierry Weil, FIFA Marketing Director, and Herbert Hainer, adidas Group CEO.

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