To launch the ball, adidas hosted an exclusive event at Cité de la Mode. Miralem Pjanic, who has just signed for Italian champions Juventus, was in attendance to discover Fracas. Some of Paris’ biggest talent from music, popular culture and fashion were also in attendance having previously worked with adidas to help with the naming of the ball. The name – which translates to ‘clamour’ in French – was chosen to encapsulate the drama and uncertainty associated with knock-out games. The unpredictability of the latter stages of a major tournament is also captured in the dynamic red and black design of Fracas.