• 06-FEB-2013

  • SOURCE: adidas

Teens Rule the Runway as adidas NEO Label Launches Unique Fashion Show with Selena Gomez

New York today played host to a different kind of fashion show. While most fashion brands carefully control their runway looks, adidas NEO Label instead took the brave decision to ask teens themselves to curate the show with outfits they liked best.

This real-time fashion show involved thousands of teens from across the world submitting suggested 'looks' with the final 30 outfits chosen by teen fashion bloggers on the day of the event. The bloggers, who were flown into New York especially for the fashion show, sent the looks down the runway in front of an audience of teen fans.