adidas Originals Superstar Supercolor Campaign Film and BTS featuring Pharrell Williams
Alongside the official film, the Supercolor site now hosts a behind the scenes video which delves deeper into the Supercolor concept with Pharrell Williams. "The Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn't seen before" says Pharrell of the release. "I chose 50 different colors of Superstars – tone on tones. When you do 50 colors scattered all over the world, the natural thing is to connect with people – that excites me."
In addition to this, all 50 Supercolor colourways can now be viewed in detail before purchase functionality is live on March 27th. All can be viewed at www.adidas.com/supercolor