adidas Scoop Prestigious Awards at the Cannes Lion 2013
adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects with consumers' smartphones making it incredibly easy to shop at any time without an app or scanning various QR codes. adidas is focused on helping our youth audience unlock their potential and enhance their experiences through the brand.
The adidas NEO window shopping entry was also recognised with a Silver Lion in the 'Cyber – User Experience' category; two Bronze Lions in the 'Media Digital - media and mobile device' categories, and another Bronze Lion in the 'Mobile - creative use' category and was shortlisted in the 'Innovation' category.
Head of Global Retail Environments adidas Brand, Ted Mager said: "adidas is constantly striving for excellence in innovation and improving our consumer experience, so we are incredibly proud to be recognized with these awards at such a prestigious event for the adidas NEO window shopping experience. We wanted to bring the digital commerce world to life at our stores in a compelling way and engage our consumers. We feel that the NEO window did that in an inventive and creative style that no other brand has been able to match."
The new storefront window is a fully functioning virtual store with life-size products. The intuitive interface of the touch-screen window lets shoppers explore, play and drag life-size products they are interested in directly into their smartphone for ease and enjoyment.
Shoppers can also play with a life-size digital model showcasing NEO's fashion range in a fun and engaging way. By touching hotspots on the window the shopper can make the mannequin show product details, interact with the product and make playful actions and movements.
The adidas Window\Shopping experience was trialled at the NEO store in Nürnberg, Germany in October 2012 and developed in a co-operation between adidas and TBWA\Helsinki.
To see the award entry video click here: http://foryoureyeson.ly/2013/cannes/adidas/wish/wish-case/