New Brand Ambassador – Spanish Football Star Xabi Alonso Steps Out in Porsche Design Sport by adidas
"Xabi Alonso perfectly represents the brand's values: style, engineered luxury and sports", declares Gert-Jürgen Benz, Vice President Style Collaborations Global Marketing at adidas. "He is an internationally known, world-class athlete, and has a reputation for stylish dressing, so this cooperation is an enormous momentum boost for us."
Xabi Alonso: "I choose my cooperation partners carefully. I know which brands match my style and which products suit me. If I don't like something, I am not going to wear it. I am looking forward to working with Porsche Design Sport by adidas because I really like their collection. The products are classy, understated, functional and luxurious, and they perfectly fit my style."
Xabi Alonso is a world-class athlete with many years of experience in top-level international competition. Dynamic and passionate, precise and confident: Xabi Alonso represents the modern gentleman, both in competition and at leisure.