If right this second, people are going all in, all around the world, we are united by passion. While a girl in Tokyo is singing Katy Perry could be doing the same thing in L.A. As a boy in Argentina is running, Derrick Rose might be sprinting the court in Chicago All In Around the World removes all boundaries of fame, gender, age, and geography because no matter who you are, if you’re going all in, you can be sure that someone, somewhere in the world, is going all in with you in that very moment.
The 30 sec spot called “We all run”, the first of two spots to be launched in 2012, features the song “Part of me” (Thin White Duke Remix) by Katy Perry and showcases that even though we are all united by our passion to run, we have different reasons: At the exact same moment while a group of kids in costume have fun and chase each other participating in Bay to Breakers in San Francisco, Lionel Messi is training for his first World Cup title in Buenos Aires, Katy Perry stays in shape and turns a few heads in LA, David Beckham works hard for a medal in London and Derrick Rose carries a proud city’s hopes on his shoulders in Chicago.
The new Climacool Seduction helps them to go all in by providing a cool run and therefore help them to go all in, no matter the reason. As seen in the spot, it offers a 360° ventilated running experience for improved performance. New ventilation channels across the outsole and the use of Climacool material on the upper of the shoe help to evaporate sweat and keep temperatures within the shoe low.
Directed by the Brazilian Jones and Tino, the campaign is built around a 30-second commercial for TV and cinema as well as a 15 sec bumper featuring product for TV and Online.
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