• 07-MAR-2016


BMW Celebrating 100 Years! BMW Vision Next 100: Sheer Driving Pleasure of the Future – What Will It Look Like?

The BMW Vision Next 100 - Customer Experience

Munich, 7 March 2016. To mark its centenary year in 2016, the BMW Group is looking further ahead than usual with a series of Vision Vehicles designed to anticipate and respond to people's future mobility needs. Over the coming years, mobility will become increasingly diverse. In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW's brand values translate into the future? In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalized and fully geared to meet the driver's every need – because the very emotional connection between a BMW and its driver is something we want to retain. Watch out for more video to come!



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