• 27-JUN-2014

  • SOURCE: Centers for Disease Control and Prevention

The U.S. Centers for Disease Control and Prevention (CDC) Introduces New Ads in National Tobacco Education Campaign

B-roll of former smokers

The Highly Successful Tips From Former Smokers Campaign is Back with New Stories and New Ad Creative

Tobacco use remains the leading cause of preventable death and disease in the U.S. More than 16 million Americans are living with a smoking-related disease and every day thousands of young Americans become regular smokers, but nearly 70 percent of adults say they want to quit.

The U.S. Centers for Disease Control and Prevention (CDC) is unveiling the fourth installment of the "Tips From Former Smokers" campaign. According to a recent Lancet study, an estimated 1.6 million people tried to quit smoking, and at least 100,000 permanently quit as a result of the 2012 Tips campaign.

The campaign features real people living with the harsh consequences of smoking or exposure to secondhand smoke. This next phase of ads spotlight illnesses people don't commonly associate with smoking, including severe gum disease, serious problems caused by smoking during pregnancy, lung cancer, and health problems that can develop in people with HIV who continue to smoke.

Dr. Tim McAfee, the Director of CDC's Office on Smoking & Health and Amanda, a former smoker who smoked during her pregnancy talk about the campaign and its overall impact, share new ad creative, as well as tips on how you can quit smoking or help a loved one give up their addiction to tobacco.