• 01-APR-2015

  • SOURCE: Centers for Disease Control and Prevention

The U.S. Centers for Disease Control and Prevention (CDC) Introduces New Ads in National Tobacco Education Campaign

Dr. Tim McAfee, Senior Medical Officer for the CDC’s Office on Smoking & Health
he Centers for Disease Control and Prevention (CDC) is unveiling the fifth installment of the "Tips From Former Smokers" campaign. The campaign features real people living with the harsh consequences of smoking or exposure to secondhand smoke. The new series of ads focus on illnesses people do not commonly associate with smoking, including macular degeneration and colorectal cancer.

The Tips campaign has proven to be successful and cost-effective. According to a September 2013 Lancet study that was, the 2012 Tips ads motivated 1.6 million smokers to make a quit attempt and an estimated 100,000 smokers to quit permanently. Additionally, the 2012 Tips campaign spent only $480 per smoker who quit and $393 per year of life saved according to a recent study published in the American Journal of Preventive Medicine in December 2014.

Tobacco use remains the leading cause of preventable death and disease in the U.S. More than 16 million Americans are living with a smoking-related disease and every day thousands of young Americans become regular smokers, but nearly 70 percent of adults say they want to quit. Research shows quitting completely at any age has major and immediate health benefits.

2015 Ads can be downloaded from the Interactive News Release: http://inr.synapticdigital.com/CDC/tips/