• 06-AUG-2015

  • SOURCE: CNH Industrial

CASE Construction Equipment Launches "Labor of Love Music Festival" Starring Kip Moore

CASE Labor of Love
CASE Construction Equipment will host the "Labor of Love Music Festival" starring multi-platinum country music star Kip Moore on Labor Day (Monday, Sept. 7, 2015) at Racine Festival Park on the city's waterfront. A donation from the event will be made to Wounded Warrior Project, and the event will focus on the importance of hiring veterans into skilled jobs in the manufacturing and construction industries. State and local bands, including Bella Cain and Run Carolina, will open for Moore, and additional performances and events will take place throughout the day. The Veterans Outreach Center of Wisconsin will be hosting a 50/50 raffle to raise money for local veterans.

CASE will have equipment on display, and bring in a taste of Racine with local food and retail vendors throughout the festival. A ceremony honoring veterans, their service and their contributions to the American workforce will take place at 3:00 PM. Kip Moore will perform at 6:00 PM. For more information on the festival, visit CaseCE.com/LaborOfLove. Tickets go on sale Tuesday, August 4 at 10:00 AM CST through Ticketmaster - all kids 10 and under are free.

"Labor Day is the perfect time to honor pride and dignity in work, and there may be no group that represents that more than the men and women of the armed services," says Moore. "It's my honor to pay tribute to these people, and all the hard-working people that come out to my shows, and to give back to a community that has been very supportive of me."

"There is a very real skilled labor shortage in America today, from welders and machinists to heavy equipment technicians and operators. It's important we help develop that next generation of talent and our veterans may be our greatest resource," says Jim Hasler, vice president – North America, CASE Construction Equipment. "'Labor of Love' is all about making that connection and helping veterans take that next step in their professional lives."

This is the second Labor Day event CASE has partnered on with Kip Moore. The singer released a song through CASE in 2014 dedicated to the men and women of the construction industry titled "On the Case". His highly anticipated sophomore album, "Wild Ones", hits stores and online outlets on August 21, 2015 and is available for pre-order now at this link.

For more on CASE, visit CaseCE.com.

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