Dwayne Jackson, the Chief Designer for CNH Industrial agricultural brands Case IH and Steyr and
construction equipment brand CASE Construction Equipment, has been selected as one of Crain's
Chicago Business "40 under 40 honorees" in recognition of both his professional accomplishments
and strategic design leadership.
Burr Ridge, Ill. November 25, 2015
Dwayne Jackson, Chief U.S. Designer at CNH Industrial N.V. (NYSE: CNHI / MI:CNHI) has been
selected as one of the sought-after Crain's Chicago Business "40 under 40" honorees for 2015.
Dwayne Jackson, Chief Designer for Case IH, Steyr and CASE Construction Equipment, impressed
the Crain's' panel thanks to his professional accomplishments, notably the new Case IH Puma
tractor, together with his commitment to driving industrial design in a new direction, namely a perfect
combination of stylish functionality.
The annual award, run by Crain's Chicago Business, the weekly Chicago-based business
newspaper, is now in its 26th year, and seeks to recognize Chicago-area residents who have reached
the peak of their fields. Past honorees have included President Barack Obama and Oprah Winfrey.
This year some 900 nominations were whittled down to 40, which further highlights Mr. Jackson's
significant achievement.
Dwayne Jackson's earliest design inspiration stemmed from his move to Miami from New York City
at the age of 11. Influenced by both architectural and environmental elements, he went on to study
Industrial Design at the College for Creative Studies in Detroit before embarking on his early career
in automotive design. This foundation has seen Mr. Jackson applying the automotive concepts of
aesthetically pleasing functionality to industrial machinery, which today has contributed to a
resurgence in agricultural and construction design at CNH Industrial.
"I see design as an integrated approach. Together with the design team here in Burr Ridge, we have
transformed design from an engineering-led approach to an integrated process," said Dwayne
Jackson. "Tractor design hasn't changed that much over the past century, while cars have drastically
evolved. So we asked ourselves the question: why can't farmers have tractors that act as functional
tools but are also as stylish and enjoyable as your car?" The current agricultural and construction
ranges upon which Mr. Jackson has worked embody this philosophy, which sees the design team
follow them from initial ideation through to production and beyond.
The influence of automotive design sets CNH Industrial apart in the world of capital goods. Many of
the company's designers have automotive backgrounds, and the close links with sister company Fiat
Chrysler Automobiles enable such design heritage to positively impact these 'machines for work'.
"We are delighted that Dwayne's achievements have been recognized with this prestigious award.
His pioneering approach to design is characteristic of that of our many talented, younger designers,
and it is this which sets our products apart in a competitive market," said David Wilkie, Head of
Global Design for CNH Industrial. "Dwayne instinctively understands the delicate balance of
satisfying farmers who appreciate tradition whilst concurrently designing products that appeal to
younger farming professionals who demand technically advanced and attractive machines."
CNH Industrial has 11 manufacturing plants, 13 research and development centers, and a workforce
of 11,000 people in North America. The company designs, produces and sells 'machines for work'
and is present in all major markets worldwide giving it a unique competitive position.
