• 20-DEC-2013

  • SOURCE: CNH Industrial

Dakar 2014: the New Dedicated Website Goes Live

Dakar 2013: The Movie
Sixteen days and counting until the start of the rally and Iveco is getting ready to keep its keenest fans up to date on www.iveco.com/dakar , online from tomorrow. Fans can learn all the secrets of Iveco vehicles in the run-up to the start date, and then follow the race step by step with daily updates from South America.

The website narrates a journey through the world's most difficult and demanding competition. This year, the Iveco team will travel through Argentina, Bolivia and Chile. The website, published in English and Spanish, will be updated every day with Team Iveco's results and performance data, plus multimedia content transmitted directly from the course itself.

New for this year is the social network activity: the social media bar will link the Iveco site to Facebook, Twitter, Youtube, Flickr and Google Picasa, featuring all the latest news as well as text, video and photographic content.

There's also a section dedicated to the story of Iveco in the Dakar Rally: a retrospective of the team's successes on the unforgiving roads of a competition that attracts millions of spectators every year.

Finally, the section "From Dakar to your job" offers Iveco customers the chance to discover the New Trakker, known for its reliability in day-to-day work on quarry sites and also in extreme situations such as the Dakar: confirmation of the fact that this type of event is an excellent opportunity to test the performance and reliability of the whole vehicle under extremely challenging conditions.