• 27-MAR-2013

  • SOURCE: CNH Industrial

Iveco and New Holland Agriculture Support the FIA Action for Road Safety campaign - New Video Available

Iveco and New Holland Agriculture have joined forces with the Fédération Internationale de l'Automobile (FIA) to act as official suppliers for its FIA Action for Road Safety campaign. The accord will see the organisations work closely together to communicate a common message on the theme of road safety.

Iveco and New Holland Agriculture announced their support for the FIA Action for Road Safety campaign during a press conference held at Fiat Industrial Village in Turin, Italy. The FIA's global campaign promotes awareness and education of safer driving behaviour in order to save lives on the world's roads.

Iveco and New Holland Agriculture are the first manufacturers of commercial vehicles and agricultural machinery to support FIA Action for Road Safety. Their support will see the companies utilise their global networks to spread the safer motoring message. Safety represents an important value for both Iveco and New Holland Agriculture, as advanced vehicle safety systems make an essential contribution to protecting drivers, other road users, vehicles and cargo.

Iveco and New Holland Agriculture will begin their supplier activities with a presence at the racing circuits of the FIA World Touring Car Championship (WTCC), the premier world championship reserved for touring cars.
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