• 14-NOV-2014

  • SOURCE: CNH Industrial

New Holland Agriculture gathers pace towards Expo Milano 2015

New Holland Agriculture is the only agricultural machinery brand to participate to Expo Milano 2015 with its own pavilion. A presence made possible by the global partnership of FCA and CNH Industrial. The Sustainable Farm Pavilion is rapidly taking shape and will be completed by the end of December. The imposing structure will host the best of New Holland in terms of technology applied to agricultural mechanization and sustainability, aimed to meet the growing needs to feed the planet.

"We believe that the use of sustainable and efficient agricultural practices is the future of agriculture, by which farmers around the world can produce high quality food along with efficient and clean energy for the needs of their farms and local communities ", said Carlo Lambro, Brand President of New Holland Agriculture. "Our Sustainable Farm Pavilion will bring the Expo visitors closer to farming and take them on an interactive journey through the evolution of agriculture. There we want to plant the seed for a better future of food safety and respect for the environment", he concluded.