New Holland Agriculture will offer visitors to the Expo Milano 2015 Pavilion an interactive journey

The visit experience of the New Holland Sustainable Farm Pavilion at Expo Milano 2015 is taking shape following the concept idea developed by Filmmaster Events, in partnership with Movie & Arts, who has been appointed to organize and manage it.

"Inside the New Holland Pavilion, visitors will live an emotional and interactive experience, discovering our vision of agriculture, how we interpret the present and provide for a sustainable future of farming", said Carlo Lambro, Brand President of New Holland Agriculture. "Through multiple interactive tools, video installations, augmented reality and product displays, the general public will get closer to farming and understand the importance of agricultural mechanization in the food supply chain", he concluded.