• SOURCE: Cone, Inc.

Start Your Morning with Fair Trade



audio package, mp3
ANCHOR LEAD: Music and worthwhile movements seem to go hand in hand, which may be why an acclaimed musician is working with a major coffee company to encourage people to buy "Fair Trade." Bobbi Owens has more. (:58) SCRIPT: Consumer Focus, I'm Bobbi Owens. By Buying Fair Trade coffee, people help farmers receive a fair price for their beans, while receiving a better cup of coffee for themselves. Green Mountain Coffee took Musician and Brand Ambassador Grace Potter to Colombia. CUT: (Potter) I'm teaming up with Green Mountain Coffee to help people to understand the importance of Fair Trade. I've seen firsthand the impact Fair Trade can make on coffee farming communities, and I want to encourage people to learn more, get involved, and buy Fair Trade products. SCRIPT: October is Fair Trade month and Green Mountain Coffee has launched the "Great Coffee, Good Vibes, Pass It On" campaign to encourage people to purchase Fair Trade Certified coffee, and enter for the chance to win a trip to a coffee-growing country. CUT: (Potter) Great Coffee, Good Vibes, Pass It On. Go to Green Mountain Coffee's Facebook page to learn more. SCRIPT: Consumers can enter the sweepstakes from now through October 31st by logging onto Facebook-dot-com-slash-Green-Mountain-Coffee. That's Consumer Focus from Green Mountain Coffee. I'm Bobbi Owens.
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