ANCHOR LEAD: On Super Bowl Sunday, fans don't just tune in for the on-field action. It's the commercials that often spark the most excitement. Now fans can help decide which consumer-created Doritos ads air during the Super Bowl broadcast on February 2nd. Brian Osuch has more. (:60)
SCRIPT: Entertainment Now, I'm Brian Osuch. For seven years, consumer-created Doritos Super Bowl ads have ranked among the best and most buzz worthy. Doritos brand's Jeff Klein says this year's Crash the Super Bowl contest offers a major new twist and a grand prize guaranteed to be a game changer.
CUT: (Klein) For the first time, fans around the world submitted ads for this year's Crash the Super Bowl contest – and now we've narrowed it down to five finalists. Ultimately, two ads will air during the big game – one will be chosen by worldwide fan votes on Doritos.com, the other by the Doritos brand team. The creators of both winning ads will win the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron."
SCRIPT: From now until January 29, fans can vote daily on Doritos.com. Klein says there are one million more reasons fans should vote.
CUT: (Klein) The ad with the highest number of fan votes will also win its creator a $1 million prize. This is the first time the Doritos brand has guaranteed a cash prize of this magnitude. For official contest rules visit Doritos.com.
SCRIPT: That's Entertainment Now from Doritos. I'm Brian Osuch.
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