• SOURCE: Doritos

Crash the Super Bowl



Audio Package, .mp3
ANCHOR LEAD: If you have a passion for creativity, listen up - the Doritos Crash the Super Bowl consumer-created advertising contest is back for its 10th and final installment. Brian Osuch has more. (:60) SCRIPT: Newsbreak, I'm Brian Osuch. The Doritos brand is turning over its Super Bowl air time to fans one last time. So if you have an idea for a Doritos spot, don't miss out. Stuart Beck from the Doritos brand says this year's contest promises to be the biggest yet. CUT: (Stu) For our final year, we're giving all our finalists life-changing opportunities. The finalists ads with the most fan votes will get a $1 million grand prize and an epic gig collaborating with acclaimed director Zack Snyder while also working with Warner Bros. Pictures and DC Entertainment. Since it began, Crash the Super Bowl has received 32,000 fan submissions and awarded over $7 million in prize money. The contest has launched careers and made Hollywood dreams come true. SCRIPT: And in true Doritos brand style – all of the contest finalists will win big for its last year. CUT: (Stu) Our other two finalists will each take home $100,000 and have an opportunity to work on an upcoming Doritos project as a consultant. Check out Doritos.com for official contest rules and make sure to submit your ad between September 9th and November 15th.
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