ANCHOR LEAD: Doritos returned to South by Southwest in Austin, Texas with its signature vending machine turned concert stage, which now stands at 62-feet tall, and a bigger and bolder presence than ever before. Brian Osuch has more. (:59)
SCRIPT: Lifestyles, I'm Brian Osuch. The Doritos #BoldStage offered an unmatched interactive and digital concert experience that had fans selecting everything from the opening act to special effects and set lists. During the main event, three up-and-coming artists got to perform one song on the Doritos #BoldStage to prove to fans that they were bold enough to open for the hip hop legends that headlined the night. The Brand's Jared Drinkwater.
CUT: (Jared) After an epic performance, fans chose via Twitter for Seth Sentry to be the official opening act. Now Seth Sentry will get the career-changing opportunity to join LL COOL J on his upcoming tour and perform on "Jimmy Kimmel Live." The Doritos #BoldStage also served as the official launch of our first-ever global marketing campaign, "For the Bold."
SCRIPT: To see Seth Sentry perform on "Jimmy Kimmel Live," tune in to the show on ABC at 11:35PM ET/PT / 10:35 PM CT on April 4th. That's Lifestyles from Doritos. I'm Brian Osuch.
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