CAMSCON and FILA Korea Launch Search for the Next Sports Style Icon
(FILA Korea) – FILA Korea invites college students to strut their sports style for the chance to represent their universities on fashion publication CAMSCON’s social media outlets.
When it comes to mixing style with functionality, no brand does it better than FILA. And this summer, FILA Korea has teamed up with fashion editorial site CAMSCON to find the next icon of sports style. Dubbed « Campus Sports Wanna-be », the campaign combines portraits and interviews to tell the stories of physically active university students around Korea. Each month, ten students will be selected to represent their universities in interviews and photos that show off their superior sports style, and give readers tips on how to stay fit. All photos and interviews will be shared CAMSCON’s global platform, which combines street fashion and interviews with people around the globe. Each of the ten participants will be gifted with FILA clothing to wear in their interview.
In addition to this campaign, FILA Korea is also promoting its own summer sports styles with an online lookbook featuring Ho-Jun Lee andYe-ji Han. The pictorial shows off items from the brand’s new summer collection and embodies both energy and fashion.
Additional content related to this campaign (including pictorials, interviews, and product information) can be found on CAMSCON’s official website as well as on FILA Korea's official Facebook and Instagram pages. The « Campus Sports Wanna-Be » campaign will run until December.