• 30-NOV-2017

  • SOURCE: Fila

FILA and Coswell Launch Innovative Line of Toiletries for Sport: Change the Game

FILA and Coswell Launch Innovative Line of Toiletries for Sport: Change the Game
Coswell, an Italian family company that specializes in beauty and cosmetic products and FILA Luxembourg S.á.r.l., owner of the FILA® brand globally, announce a licencing agreement for the design, production and distribution of FILA® branded cosmetic products in Italy, Europe and the Middle East and the launch of a line of unisex toiletries for sport called: Change the Game. With FILA’s Italian heritage and iconic sportstyle influence in mind, the new line was born. The products are meant to provide protection and freshness throughout the day, especially for sporting activities.

The Change the Game line includes four FILA aluminium free deodorants with super-effective formulas that guarantee long-lasting, total protection. The product offerings include: FILA Change the Game Long Term Active, FILA Change the Game Extra Fresh, FILA Change the Game Natural, and FILA Change the Game Extra Delicate.
  • FILA Change the Game Long Term Active: long-lasting spray deodorant, ideal for those who participate in intense sports. Its 0% aluminium formula is boosted by an active principle that ensures long-lasting results.
  • FILA Change the Game Extra Fresh: spray deodorant with all the freshness of nature. Its 0% aluminium formula is enriched with a cooling active principle that creates an intense fragrance all day long.
  • FILA Change the Game Natural: natural spray deodorant with a fresh, delicate fragrance and emollient properties. Its 0% aluminium formula is enriched with chamomile extract.
  • FILA Change the Game Extra Delicate: spray deodorant with no aluminium, alcohol, preservatives or colourants, devised for more sensitive, demanding skin types.  
The FILA range also includes Acqua-Sport Profumata FILA N°1 Men and Shampoo & Shower FILA N°1 Men. For women, the line features the Acqua-Sport Profumata FILA N°1 Women, combined with Shower Gel FILA N°1 Women.
  • FILA N°1 Men Acqua-Sport Profumata: created for the sportsman, this scented body water has bergamot, orange, lemon, grapefruit, and mint leaves as its top notes. The middle notes include a mix of marine accord, basil, sagebrush, rosemary, and jasmine. The base notes, the most persistent, are cedar wood, amber, patchouli, vetiver, and plant musk.
  • FILA N°1 Men Shampoo & Shower: shampoo-shower gel for men, to be used in conjunction with Acqua-Sport Profumata, with which it shares the same top, middle and base notes.
  • FILA N°1 Women Acqua-Sport Profumata: scented body water to meet the expectations of the most discerning sportswomen. The notes are lemon, lychee, freesia, rose, lily of the valley, wisteria, cedar and sandal wood, and musk.
  • FILA N°1 Women Shower Gel: shower gel for women with the same fragrance notes as the Acqua-Sport Profumata.

About Coswell:
Coswell is an Italian family run group of companies, specializing in the manufacturing and distribution of body and oral care products, healthy foods, masstige and selective fragrances, skin care and cosmetics in the mass market, perfumeries, and pharmacies. Coswell is a modern and innovative company that merges economic and social values in all of its daily activities. Originally set-up as a craft business, the company still believes in the importance of being able to transform ideas into intuitive and inventive niche products.
Coswell provides innovative products and high-quality, safe and convenient services, aimed to improve people’s quality of life, everywhere in the world. Customer satisfaction is one of the main aspects of the company’s activities.

About FILA:
The FILA® brand was founded in 1911 in Biella, Italy by the Fila brothers. Since 2007, the FILA® brand has been owned and operated by FILA Korea Ltd. FILA North America designs, develops and markets FILA® branded athletic and leisure shoes, apparel and a range of sport accessories. The lineup is sold through department and specialty sporting goods stores, tennis and resort clubs and on www.FILA.com. Visit www.FILA.com for more information.