(FILA North America) - It was announced earlier this year, that FILA would serve as the Official Athletic Apparel and Footwear partner of Tennis Canada. As part of the multi-year deal, FILA will outfit the officials, ball crew, staff and volunteers at Rogers Cup presented by National Bank in Toronto and Montreal, beginning on July 23. FILA worked with Tennis Canada on the custom uniform designs, which were inspired by the company’s vast tennis archives, taking cues from the iconic 1970’s FILA “White Line” collection.
“Together with Tennis Canada, we created uniforms that reflect FILA’s storied heritage in the sport and the brand’s commitment to performance and style,” said Danny Lieberman, Senior Vice President of Apparel at FILA North America. “We are excited to offer a replica collection as well, giving fans of the game an opportunity to wear the same designs as seen throughout the tournament.”
The on-court fashions for the ball crew and officials feature a color palette of red and black, meant to pay homage to the traditional hues associated with Tennis Canada. FILA and Tennis Canada developed designs that boast a youthful vibe for the ball crew, with styles that can easily transition off-court. The ball girls will be outfitted in a red pique polo dress that fuses performance fabrics with a lifestyle look. The contrast chest stripe on the dress mirrors the design of the ball boy crew shirt, which will be paired with black shorts. Rounding out this group is the ball crew hoody in red, also featuring the contrast chest stripe in addition to a side slit pocket and a quarter zipper.
The Rogers Cup officials will take the court clad in a red polo shirt and black shorts, each embellished with white piping. The focal piece of the entire collection is the officials’ jacket, which offers a modern spin on the legendary look of the FILA Settanta jacket. The design features rib knit details at the collar, hem and cuff, and pinstripe accents on the side panels and under the arms.
To create a bold statement off the court, FILA and Tennis Canada utilized the colorway of title sponsor Rogers’ corporate branding. Highlighted by a blue radiance hue, the full collection consists of four silhouettes of tops, including a v-neck, crew, and polo shirt, as well as a half-zip hoody. This marks one of the first times that a bright color has been used off the court for the tournament staff and volunteers.
“We are thrilled with the uniforms that all of our on-court and off-court officials and volunteers will be wearing this year,” said Rob Swann, Vice-President, Chief Commercial Officer. “The partnership and collaboration with FILA has been tremendous and we think this apparel will stand out, make a statement and be extremely popular with our stakeholders and fans.”
Hats and visors were also created to complement the apparel and coordinate back to each uniform collection. All items for the officials, ball crew, staff and volunteers are embellished with the FILA and Rogers Cup logos.
Select replica uniform styles will be available on-site at each event, as well as at retail at Sporting Life in Toronto and Tennis Zon in Montreal.
FILA has a long and distinguished history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open, the Hall of Fame Tennis Championships and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.
About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, eight professional ITF- sanctioned events and financially supports 15 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal and Vancouver. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit our website at www.tenniscanada.com
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About Rogers Cup presented by National Bank
Rogers Cup presented by National Bank is a Tennis Canada owned and operated world-class tournament celebrating its 136th anniversary of the men’s event from July 23-31 at Aviva Centre in Toronto and its 124th anniversary of the women’s event from July 22-31 at Uniprix Stadium in Montreal. As an ATP World Tour Masters 1000 tournament, Premier 5 WTA tournament and Emirates Airline U.S. Open Series event, Rogers Cup presented by National Bank will showcase the world’s best players. Rogers Cup presented by National Bank is the third-oldest title in tennis, behind only Wimbledon and the U.S. Open. For more information and tickets visit www.rogerscup.com