FILA Athletes Win Big at the São Paulo International Marathon
(FILA Brazil ) – The FILA Running Team turned in top performances at last Sunday’s 22nd annual São Paulo International Marathon, taking home medals in the men, female, and wheelchair categories.
The women’s category was dominated by FILA’s team of elite Kenyan runners. Jane Seurey turned in the team’s top performance, finishing the marathon with a time of 2:38:37 and taking home second place in the women’s category. Seurey was closely followed by teammate Carolyne Komen, who finished with a time of 2:38:48, and earning a third place medal. On the men’s side, Kenyan athlete Robert Kipchumba took home fourth place with a time of 2:20:09. Brazilian wheelchair athlete Jaciel Paulino also took home a medal, finishing in third place with a time of 2:26:58.
This year, FILA Brazil was proud to be named the official apparel sponsor of the São Paulo International Marathon, which drew over 17,000 runners and participants. As part of their sponsorship, the brand hosted a special booth at the kit pick-up arena, where athletes could receive postural and kinematic evaluation tests from a team of postural specialists at the Força Dinâmica clinic. Results of these tests were sent to participants to help them improve their physical performance and posture during training and competitions. In addition, FILA was also the provider of the marathon’s official shoe – the new Kenya Racer 3. Weighing only 176g and utilizing the unique Energized Ribbons® technology, the shoe was developed, tested, and approved by the brand’s team of Kenyan runners.
Also at the marathon were blogger Acordei Disposta and YouTube star Programa Fôlego – two highly regarded opinion leaders in the print and online media sectors. The influencers lent their talent to the FILA team, participating in some of the athlete training, and providing social media coverage. News coverage by Globo Esporte, the biggest sports television channel in Brazil, was also on hand to provide marathon coverage.
Founded in 1911, FILA is an Italian sportswear brand with a rich sporting heritage. Today, FILA products can be found in over 50 countries. In Brazil, FILA is well known for its performance products in the running and tennis categories as well as for its collection of lifestyle (casual) clothing. The brand is currently developing a new line of cross training apparel dubbed FXT, which combines performance with technology, modernity, and style.
FILA Brazil is proud to sponsor the FILA Running Team, the elite Kenyan Running Team, as well as two of the country’s biggest marathons: the International Marathon of São Paulo, and International Half Marathon of Rio de Janeiro.
About DASS Group
Founded in 1968, the DASS Group is one of the largest manufacturers and exporters of sports equipment in Latin America. Headquartered in Jardim Paulistano, Brazil, DASS employs over 11,000 staff members and has operational units in Argentina, Brazil, Mexico, and Peru as well as distributors in Bolivia, Chile, Colombia, Ecuador, Panama, Paraguay, Uruguay, Venezuela and Central America. Each year, the company produces 13.5 million pairs of shoes and 3 million pieces of clothing. 100% of the items produced by DASS are of national production.
For additional press information, please contact André Mendes or João Godoy at Approach Comunicação.
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João Carlos Godoy
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