FILA Unveils Adrenaline and Net Set Tennis Collections with Andreas Seppi at the BNP Paribas Open
(FILA North America) - FILA hosted an exclusive preview of the brand's future tennis collections, at the FILA retail shop at the BNP Paribas Open. With the help of FILA sponsored athlete and ATP World Tour player, Andreas Seppi, the brand also officially unveiled the Net Set and Adrenaline fashions that FILA’s pro players are debuting on-court at the BNP Paribas Open.
Guests had an opportunity to shop the latest apparel, accessory and footwear offerings, while enjoying special coffee cocktails from Lavazza and an assortment of hors d’oeuvres. Models showcased the new fashions as a live DJ was on-hand to spin the latest beats. FILA’s new performance tennis shoe, the Cage Delirium, will also on display for shoppers.
FILA’s interactive social screens hightighted all of the action, featuring Twitter and Instagram snaps from the event, while using the dedicated #FIlaTennis hashtag.