• 21-MAY-2018

  • SOURCE: Fila

FILA USA Collaborates with Bleu Mode on Original Fitness Zipper Design

FILA Collaborates with Bleu Mode on Original Fitness Zipper Design
(FILA USA)- Fashion photographer Julien Boudet of Bleu Mode has teamed up with FILA to debut a limited-edition footwear style. The FILA Original Fitness Zipper x Bleu Mode silhouette will launch on May 26.
 
For this collaboration, FILA’s iconic Original Fitness silhouette features a crisp white, premium leather design, accented with subtle pops of marina blue and black hues. FILA logo hits appear on the midsole, above the flag and on the back heel, while the shoe's tongue is co-branded with the FILA F-Box and Bleu Mode logos. 
 
This signature FILA sneaker silhouette includes an updated design element - a silver zipper appears on the shoe’s quarter, opposite the FILA flag – offering a classic yet contemporary aesthetic.
 
The featured blue color, which can been seen within the FILA logo, is a nod to Boudet's hometown, located right by the Mediterranean Sea, which also inspired the name Bleu Mode.
 
The FILA Original Fitness Zipper x Bleu Mode style retails for $89. Beginning on May 26, the footwear will be available exclusively at CNTRBND Toronto.
 
 
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About Julien Boudet:
Born and raised in Sète (Southern France), Julien Boudet moved to New York City in 2008 after graduating in Business from the Université de Montpellier. A few years later, he went back to school to study photography at Parsons in Manhattan; he’s been working full time as a photographer since 2013. 
 
About FILA:
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.