From Baseball Players to Underwear Models: the Doosan Bears for FILA Intimo
(FILA Korea) –
The new FILA INTIMO Zetta Fit line was made with athletes in mind, so who better to model the brand’s newest collection of premium performance wear than three members of South Korea’s championship baseball team? Fresh off their championship win, Doosan Bears players Byeong-heon Min, Soo-bin Jung, and Kyoung-min Hur recently took a temporary respite from their baseball careers, exchanging their uniforms for FILA INTIMO underwear in the December issue of Men’s Health magazine.
Byeong-heon Min, Soo-bin Jung, and Kyoung-min Hur were naturals in front of the camera, bringing high energy and a welcomed charisma to the Men's Health set. As part of the shoot, each of the players showed off a variety of realistic baseball poses, flaunting both their impressive physical shape as well as the apparel’s adaptation to different movements. The site staff showed collective enthusiasm for the shoot, particularly citing each of the athlete’s confidence and charm.
Comfort and high functionality are at the core of the Zetta Fit collection, and every piece of the collection was designed to meet both daily and physical activity levels. The material’s fiber, although thin, offers excellent heat insulation, allowing wearers to keep a satisfactory body temperature without becoming overly heated. That combined with a quick dry fabric that protects against sweat, as well as elastic details that conform to even the most exaggerated movements makes this collection the perfect addition to any athlete’s wardrobe.
The FILA INTIMO pictorial was released on 25 November. Fans in Korea can find the photo spread in the December 2015 issue of Men’s Health. All other global fans can access the feature online at FILA Korea’s official website, as well as on the brand’s social media pages.