• SOURCE: Fila

FILA Korea kicks off GROUND PROJECT in Seoul

ID

437400

Description
- FILA ORIGINALE, a FILA’s sub brand, implements ‘GROUND PROJECT’ combined fashion and culture at Samchung-ro, Seoul. - A brand ‘FILA ORIGINALE’ launched last February was created with reinterpreting FILA’s own heritage modernly and it is targeting 20s mainly. - In time for the launching a brand ‘FILA ORIGINALE’, the ‘GROUND PROJECT’ is designed to communicate with young people while grafting culture codes. - A FILA ORIGINALE official said, “Through this project, we are planning to inform our brand’s spirit with sharing fantastic performances and its attraction.”
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