• 10-APR-2018

  • SOURCE: Ford of Europe

Ford Unveils All-New Focus – Most Innovative, Dynamic and Exciting Ford Ever

Ford 2018 Focus Active

Ford Unveils All-New Focus – Most Innovative, Dynamic and Exciting Ford Ever

  • All-new Ford Focus mid-size family car is more stylish and more spacious than ever. Distinctive new versions include upscale Focus Vignale and SUV-inspired Focus Active
  • New driver assistance technologies help drivers make light work of stop-start traffic; see more clearly in the dark; park simply by holding down a button; and avoid accidents
  • All-new Focus is the most fun-to-drive mid-size car and also more comfortable than ever before, with new Drive Modes and advanced suspension technologies
  • Connectivity and entertainment options include FordPass Connect onboard modem, wireless charging, voice-activated SYNC 3 with touchscreen, and B&O PLAY audio


COLOGNE, Germany, April 10, 2018 – The all-new Ford Focus delivers more style, space and advanced driving technologies for mid-size family car customers than ever before.

Ford engineers collaborated closely with car-buyers to develop all-new Focus five-door hatchback and even more practical Focus wagon models in distinctive versions, each with their own personality – including the stylish Focus Titanium, sporty Focus ST-Line and upscale Focus Vignale. The all-new Focus Active crossover model features rugged sports utility vehicle-inspired styling that includes raised ride-height, roof bars and additional cladding.

The all-new Focus also introduces a comprehensive range of advanced driving technologies that can help drivers make light work of stop-start traffic; see more clearly when driving in the dark; park simply by holding down a button; and avoid accidents.

“Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “The chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy.”

Sporty and spacious

The sporty all-new Focus silhouette is the most aerodynamic in its class. Athletic and dynamic with a long bonnet and muscular rear haunches, each model is differentiated with unique elements including satin aluminium details for the Vignale exterior; large spoiler and open front apertures for the ST-Line; and contrast silver front and rear skid plates for the Active.

Inside, simple, clean lines, expressive materials and seamlessly integrated surfaces make travelling in the Focus a more calming experience. The front doors now flow fluidly behind the instrument panel for a wrap-around effect, and soft touch materials deliver a more premium feel.

High-end consumer product design is reflected with polished glass and brushed finishes. Unique features and materials include fine-grain wood-effect finishes and premium leather for Vignale, sporty carbon fibre-effect finishes and red stitching for the ST-Line, and more rugged, textured materials and surfaces for the Active.

The all-new Focus also provides more space inside for passengers and luggage. More than 5 centimetres additional length between the front and rear wheels allows class-leading knee clearance for rear seat passengers, and all occupants benefit from the wider interior – there’s 6 centimetres more shoulder room in the rear. The impression of spaciousness is enhanced with a rear door design featuring windows that stretch further back for a more open sensation, and an openable panoramic roof that lets light flood into the interior.

Able to accommodate a large dog crate without needing to fold the rear seats, the all-new Focus wagon boot space is easy to access, using a simple kicking motion under the rear bumper to open the Hands-free tailgate. Folding the rear seats is also simplified – they now drop simply by pulling a switch in the boot space.

Confidence-inspiring tech

Advanced driver assistance technologies make driving a Ford Focus on motorways, in stop-start traffic and in town easier than ever before; and they are designed to make the driving experience more comfortable, less demanding and safer.

Adaptive Cruise Control, which helps the vehicle maintain a comfortable driving distance from vehicles ahead, is enhanced with:

  • Stop & Go, which enables the Focus to come to a complete halt in stop-start traffic. The car will automatically pull away if the stopped for less than 3 seconds, or the driver can push a steering wheel button or the accelerator to pull away after more than 3 seconds
  • Speed Sign Recognition, which can adjust the vehicle speed to within legal limits by monitoring speed signs and information from the onboard navigation system
  • Lane-Centring, which helps reduce stress during long road trips by helping keep the vehicle centred in its lane

Ford’s Adaptive Front Lighting System with Predictive curve light and Sign-based light for the first time pre-adjusts headlamp patterns for maximum visibility before reaching a curve, junction or roundabout, using the forward-facing camera to monitor lane markings up to 65 metres ahead and detect roundabout, stop, give way and yield signs. The all-new Focus also offers Glare-free high beam that removes the guilt of accidentally dazzling other drivers and helps users see more of the road ahead at night.

Focus is also the first Ford vehicle in Europe to offer a Head-up display (HUD) – one of the brightest and largest available – which helps drivers keep their eyes on the road by projecting useful information into their field of vision.

And Active Park Assist 2 makes parking even easier by controlling forward and reverse gear selection, throttle and braking, as well as steering – and automatically manoeuvring into perpendicular parking spaces and parallel spaces just 1.1 metres longer than the car. The driver can control vehicle motion by simply selecting neutral and holding down a single centre console-mounted button.

Additional technologies designed to help Focus drivers avoid accidents and distraction include Pre-Collision Assist with Pedestrian and Cyclist Detection; Evasive Steering Assist;

Blind Spot Information System with Cross Traffic Alert; Rear wide-view cameraWrong Way Alert; and Post-Collision Braking.

“Think back to when you took your driving test, and how hard you had to concentrate to be safe on the road. Driving hasn’t become any less demanding – we just become more accustomed to pressure. Technologies like Stop & Go and Lane-Centring will reduce the demand on drivers, helping them focus their attention and be less stressed, and more confident, at the wheel,” said Helmut Reder, global vehicle line director C-car, Ford of Europe.

Energetic and responsive

The all-new Focus delivers the most fun-to-drive experience of any mid-size family car. The sophisticated independent rear suspension system is offered for the first time with Continuously Controlled Damping, which every 2 milliseconds monitors suspension, body, steering and braking inputs, and adjusts suspension responses for the smoothest possible ride. The technology can also detect potholes to reduce the impact for passengers. All Focus models now also feature Drive Modes that adjust the car’s characteristics to match the driving situation.

Customers can choose from Ford EcoBoost petrol engines with power from 85 PS to 182 PS and five-door CO2 emissions from an anticipated 107 g/km; and Ford EcoBlue diesel engines with power from 95 PS to 150 PS, and five-door CO2 emissions from an anticipated 91 g/km.*

Customers can also choose from manual six-speed transmissions that are smooth and refined to operate, and a new eight-speed automatic gearbox that adapts to different driving styles to offer the smoothest gear changes at the best possible time.

Better connected

The all-new Focus introduces FordPass Connect onboard modem technology for customers in Europe, turning the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices. FordPass Connect also enables Live Traffic updates for the navigation system, and using the FordPass mobile app drivers can easily locate their car in sprawling shopping mall car parks, check fuel levels, remotely lock and unlock their car, and even start it remotely.**

A new Wireless charging pad for compatible smartphones means drivers can wave goodbye to storing a tangle of charging cables in the centre console, and devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while charging. Compatible with Apple CarPlay and Android Auto™, SYNC 3 allows drivers to control audio, navigation and climate functions plus connected smartphones using pinch and swipe gestures on the 8-inch touchscreen, and simple voice commands. A new 675 watt B&O PLAY sound system helps occupants get the best from music streamed via FordPass Connect or smartphone.

“Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford,” said Steven Armstrong, group vice president and president, Europe Middle East and Africa, Ford Motor Company. “With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we've put so much energy into developing an all-new model that is among the very best cars we've ever produced.”


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Note: The data information in this press release reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product improvement. The right is reserved to change these details at any time.

Android and Android Auto are trademarks of Google Inc.

FordPass Connect is an optional extra. The on-board modem will be connected at the time of vehicle delivery.  You may choose to opt in/opt out of certain data sharing. The technology will be made available in selected markets in 2018, with the remaining markets following through 2019.

Live Traffic access is complimentary for the first 2 years following the purchase of a new Ford featuring SYNC 3 with navigation; thereafter a licence fee is payable.

Wi-Fi Hotspot (up to 4G) includes complimentary wireless data trial that begins at time of activation and expires at the end of 3 months or when 3GB of data is used, whichever comes first. Afterwards a subscription to Vodafone is required, refer to their website for detail of their data packages. To take advantage of the built-in Wi-Fi hotspot capability, a 2018 Ford vehicle must come with the appropriate hardware, and a data plan is required. Data coverage and service is not available everywhere and terms of your data plan, including applicable message and data rates, may apply.

*Officially homologated fuel-efficiency and CO2 emission figures will be published closer to on-sale date.

The declared Fuel/Energy Consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel-efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car's fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.

From 1 September 2017, certain new vehicles will be type-approved using the World Harmonised Light Vehicle Test Procedure (WLTP) according (EU) 2017/1151 as last amended, which is a new, more realistic test procedure for measuring fuel consumption and CO2 emissions. From 1 September 2018 the WLTP will fully replace the New European Drive Cycle (NEDC), which is the current test procedure. During NEDC Phase-out, WLTP fuel consumption and CO2 emissions are being correlated back to NEDC. There will be some variance to the previous fuel economy and emissions as some elements of the tests have altered i.e., the same car might have different fuel consumption and CO2 emissions.

**In regions where permitted by law. For Focus models with eight-speed automatic transmission