• SOURCE: Frito Lay

Crash the Super Bowl



.MP3 Audio File
ANCHOR LEAD: Super Bowl Sunday is more than a competition played on the field. The commercials also are playing to win. This year, the Doritos brand will air two consumer-created ads during the Super Bowl broadcast on February 1st, and they are asking fans to choose one of them. Brian Osuch has more. (:60) SCRIPT: Entertainment Now, I'm Brian Osuch. For nearly a decade, consumer-created Doritos Super Bowl ads have stolen the spotlight and ranked among the best and most talked about during the big game. This year, the Crash the Super Bowl contest is shaping up to be the boldest yet, with double the number of finalists and a grand prize unlike any other in contest history. Doritos brand's Jeannie Cho… CUT: (Jeannie Cho) We opened Crash the Super Bowl to fans around the world for a second time, and our fans are proving once again that creativity has no boundaries. From nearly 4,900 submissions representing 29 countries, we've narrowed it down to 10 finalists. Two ads will air during the big game, and the ad with the most fan votes will win a guaranteed $1 million grand prize and the job opportunity of a lifetime working at a major Hollywood studio. SCRIPT: From now until January 28, fans can vote daily for the best ad on Doritos.com. For official contest rules visit Doritos.com. That's Entertainment Now from Doritos.
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