• SOURCE: Frito Lay

Frito-Lay and Activision Bring Skylanders Giants to Life on Your Mobile Device



audio package, .mp3
ANCHOR LEAD: Summer is the perfect time to take a vacation and get away from the real world for a while. But, as T.K. Anderson explains, this year you can find plenty of summer fun without having to travel. (: 60) SCRIPT: Lifestyles, I'm T.K. Anderson. This year, Frito-Lay and Activision are bringing the Skylanders Giants experience to grocery stores across the country. Frito-Lay's Christine Allen. CUT: (Allen) This summer, we're launching Skylanders Giants In-Store Adventure -- an augmented reality app that allows families to actually interact with Skylanders Giants characters. Shoppers can download the app to their smart phone and scan barcodes on in-store displays for Frito-Lay variety packs at participating grocery stores to watch Skylanders Giants characters come to life in 3-D. SCRIPT: The app lets users interact with the characters on their smartphones, where they can overlay them on photos and instantly share them via email, Twitter and text. CUT: (Allen) And when shoppers scan all three different Frito-Lay Skylanders Giants displays with the app, they'll unlock additional interactive content. Fans also have the opportunity to collect up to four different exclusive Skylanders Giants Sidekicks figures by purchasing specially marked Frito-Lay 20-count variety packs and entering an in-pack code online. SCRIPT: For more, visit www.skylanderspromo.com/fritolay. That's Lifestyles from Frito-Lay.
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