ANCHOR LEAD: Did you know that the cheetah population, once numbered to be more than 100,000 in the wild, is now estimated to be fewer than 12,000? Many wildlife species, like the cheetah, are in danger of extinction, which is why Frito-Lay and the Association of Zoos & Aquariums are coming together to encourage families to explore the magic of wildlife this summer while helping to protect endangered species. Kendra Johanssen has more. (:60)
SCRIPT: Newsbreak, I'm Kendra Johanssen. This summer, Frito-Lay is encouraging families to take a walk on the wild side to learn about, celebrate and help protect endangered wildlife. Frito-Lay's partnership with the AZA, which is being promoted through Frito-Lay's variety pack line of snacks, kicks off on National Endangered Species Day – May 15 – with an effort to support AZA SAFE: Saving Animals From Extinction.
Now through June 15th families can do their part to protect endangered animals by making donations through FritoLayZooFun.com, and Frito-Lay will match all donations made through the site, up to a maximum of $100,000. Families can also get in on the action by sharing an endangered animal fact featured on FritoLayZooFun.com. Frito-Lay will donate $1 for each social share, per person, per day. Donations for social shares will also count toward Frito-Lay's maximum $100,000 donation.
Frito-Lay and AZA will be working all summer-long to bring families together around their shared passion for animals with an opportunity to learn about and support an important cause. Find out more by visiting FritoLayZooFun.com. That's Newsbreak from Frito-Lay.
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.