• 16-AUG-2014

  • SOURCE: General Motors - Global

2014 Buick: Are You Driven to Run?

Runs Worth the Drive B Roll

"Runs Worth the Drive" Challenge Breaks Records -

Helps Runners Cover New and More Ground

Last year, users of MapMyFitness, the leader in connected fitness, ran more than 500 million miles in the United States. In a recent survey, 71 percent of those users said they drove to a specific location to start their workouts, which means Americans are constantly looking for new, challenging and more scenic routes.

To help runners find, record and share their favorite routes, the app partnered with Buick for the nationwide "Runs Worth the Drive Challenge." The challenge encouraged users to drive to scenic routes and log their runs on the site. In six weeks nearly 90,000 participants, logged 4.5 million miles and burned nearly 600 million calories - the most ever for a MapMyFitness challenge.

28,000 runners completed the challenge and are eligible for the grand prize of a trip to the Rock n Roll Marathon in Phoenix this October.