• 04-NOV-2014

  • SOURCE: General Motors - Global

2014 Chevrolet: Highlights From SEMA 2014

An improving economy and moderate gas prices mean business is good for the 33 billion dollar automotive aftermarket and customization industry. With over 130,000 people expected to attend, the Specialty Equipment Marketers Association (SEMA) Show is the world's largest trade show of automotive performance and personalization and the opening of the 2014 show brought out some big stars.

Reigning NASCAR Champion Jimmie Johnson worked with Chevrolet's designers to transform a 1971 classic Corvette inside and out. The highlight of the older Corvette's transformation was the installation of the all-new, aluminum LT1 crate engine.

With the advancement of technology, many accessory parts are designed right along with the new cars themselves; such is the case with the new Chevy Colorado who got some input from Motocross legend Ricky Carmichael.