• 11-JAN-2015

  • SOURCE: General Motors - Global

2016 Buick Cascada, 2016 Buick Avenir: At the 2015 Detroit Auto Show

Duncan Aldred - Vice President Marketing, Buick & GMC

At NAIAS 2015, Buick continues to demonstrate that delivering vehicleswhich meet consumer needs with premium amenities and beautiful designare why it has become one of the industry's fastest growing internationalbrands.

Following five years of growth, Buick continues its momentum byidentifying underserved market opportunities where it can introduce new,compelling premium vehicles while also continuing to push the boundarieson design and in-vehicle technology integration.

Buick Cascada is a thoughtfully-designed compact luxury convertible thatdelivers a spirited driving experience with features such as an advanced 200-horsepower 1.6L 4-cyl turbo; sophisticated HiPer Strut suspension technologyand an acoustic/thermal insulated soft top roof.

The Buick Avenir concept is a flagship sedan exploring progressive design, withall-new levels of passenger well-being and technology integration.

The interior of the Avenir was designed specifically with the driver andpassenger's state of well-being in mind. It was designed to rejuvenate itsoccupants with comfort, connectivity and colors that reward the senses, makemanaging technologies easier and enhance the feeling of personal space.