• SOURCE: General Motors - Global




Audio Package
ANCHOR LEAD: After a brutal winter, steady economic recovery and lower gas prices… Americans are ready to hit the roads. AAA is expecting 36.1 million people to travel away from home this Memorial Day weekend. And there’s one thing you can do to help ensure a safer arrival. Brian Osuch has more. (:59) SCRIPT: Zero to Sixty, I’m Brian Osuch. (SFX: Seatbelt) It’s a pretty easy thing to do, and it saved nearly 63,000 lives from 2008 through 2012… wearing a seatbelt. And now new technology will help keep passengers safer while on the go. GM’s James Bell… CUT: (Bell) Customer safety is on the forefront of everything we do. That’s why we’re launching the Belt Assurance System. This system was developed by GM and doesn’t allow shifting from “park” until the driver and right front seat belts are buckled. SCRIPT: The system will start being offered later this year in select fleet vehicles… something Bell hopes will help raise the national seat belt use rate. CUT: (Bell) General Motors wants everyone who gets into a vehicle to develop the habit of buckling up. In support of this effort, now through Memorial Day weekend, OnStar is reminding subscribers who press the blue OnStar button for non-emergency requests to “Remember to stay buckled up.” SCRIPT: For more information, go to GM.com. That’s Zero-to-Sixty from GM. I’m Brian Osuch.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Client Relations