• SOURCE: General Motors - Global

Beyond the Big Win!



audio package, .mp3
ANCHOR LEAD: Car lovers made their way to the Motor City for this year’s Detroit Auto Show. Not only was one American brand a big winner, but new trends emerged. Brian Osuch has the details. (:58) SCRIPT: Zero-to-Sixty, I’m Brian Osuch. The big news from this year’s North American International Auto Show is how Chevrolet won Car of the Year with it’s 2014 Corvette Stingray and Truck of the Year for its Silverado 1500. But, General Motors’ James Bell says we shouldn’t forget the two trends that stood out for automotive enthusiasts. CUT: (Bell) One of them is that small is the new big. The idea of having downsized vehicles, maybe to replace a big vehicle like this in your household because kids have gone off to college, or you’ve sold your boat. You just don’t need that vehicle. Manufacturers are supporting that idea by coming up with smaller cars that have smaller engines that still give good power to give good fuel efficiency. SCRIPT: The other trend to standout to Bell is the idea of entry-level luxury. CUT: (Bell) We’re seeing brands like Cadillac, Mercedes Benz, BMW really kind of squeezing down to the space you usually see Ford and Toyota… giving consumers and new way to kind of step up in the luxury space without spending too much money. SCRIPT: For more information, log onto GM.com. That’s Zero-to-Sixty from GM. I’m Brian Osuch.
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