• SOURCE: General Motors - Global

GMC Gave Football Fans the Experience of a Lifetime During This Year’s Big Game

ID

365222

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The big game may be over, but people are still talking about the Super Bowl Experience. Brian Osuch has more. (:60) SCRIPT: Zero-to-Sixty, I’m Brian Osuch. The NFL Experience engineered by GMC goes to every host city for every Super Bowl. GM’s James Bell says this year fans who made it to Phoenix were able to have a good time… and some didn’t even have tickets… CUT: (Bell) They have no intention of going to the game. They’re here, because they are their heroes. They just want to be where the heartbeat of American sports are. GMC has been sponsoring players – current and past players – to come up and sign autographs and talk with their fans. SCRIPT: The event saw many kids pretending to be just like their favorite players. CUT: (Bell) There’s a huge PLAY 60 Zone where kids have been going nuts, putting on pads and running routes and catching passes and punting and kicking and knocking into each other. They’re kids after all and they’re having a great time. SCRIPT: Bell says that GMC even made fans look larger than life with the help of two green screens. CUT: (Bell) One of them allows you to actually insert your face on the cover of a Madden 15 video game box. And the other one, you sit down with your friends and we can actually make it look like you’re up on the jumbotron at the game. SCRIPT: That’s Zero-to-Sixty from GM. I’m Brian Osuch.
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