• SOURCE: General Motors - Global

Keeping Kids Safe While Inside Your Vehicle



.mp3 audio package
ANCHOR LEAD: Car crashes are a leading killer of kids between the ages of 1 and 19. In an effort to save lives, automakers have developed new technology to help stop crashes before they happen. Brian Osuch has more on keeping kids safe while behind the wheel. (:60) SCRIPT: Zero-to-Sixty, I’m Brian Osuch. GM announced the opening of it’s new Active Safety Test Area at the Milford Proving Ground in Michigan. The facility will be used to develop and test some the industry’s most advanced crash-avoidance technologies. GM’s Jeff Boyer… CUT: (Boyer) What we now see going forward is the advent of new technologies that allow us to avoid accidents, like automatic emergency braking, night vision, require specific facilities to make sure the performance is optimized in development. SCRIPT: And that’s good news for younger drivers, who are at an increased risk of being injured or even killed while behind the wheel. Safe Kids Worldwide’s Kate Carr… CUT: (Boyer) Safe Kids has worked with GM and OnStar to create a wonderful e-book that will bring knowledge and information and help that dialogue the parents can have with their preteens and their teens about what to do in the event of an emergency. SCRIPT: Carr says it’s important to teach your children the importance of safe driving early on. To help start the conversation, download The 2015 “Keeping Kids Safe” e-book at SafeKids.org. That’s Zero-to-Sixty from GM.
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