• SOURCE: General Motors - Global

PURPLE YOUR PROFILE TO HELP SAVE LIVES

ID

317337

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ANCHOR LEAD: The lack of transportation can be a significant barrier to staying on track with cancer treatment. Brian Osuch finds out how one automaker is doing their part to help save lives, but can use your help. (:60) SCRIPT: Newsbreak, I’m Brian Osuch. Each year, an estimated 3.6 million Americans delay or have difficulty obtaining medical care because they lack affordable transportation. And the consequences can be deadly for cancer patients. That’s something that doesn’t sit well with Chevrolet. Chevrolet’s James Bell… CUT: (Bell) For people living with cancer, sometimes getting to their treatments is just too much. So, that’s why it’s important that we’ve introduced the Purple Roads campaign. This is a campaign that we’ve done with the American Cancer Society’s Road to Recovery program – which helps raise money for a program that can drive to and from their centers. SCRIPT: Increasing survival is a main goal behind the Purple Roads initiative, and Bell says you can help out in this effort by turning to social media. CUT: (Bell) Chevrolet is donating one dollar for every Facebook or Twitter user who changes the color of their profile photo to purple, purple of course being the color of cancer survival. And this is just in time for World Cancer Day on February 4th. SCRIPT: For more on the Purple Roads initiative and how to purple your profile, visit Chevy.com/purpleroads. That’s Newsbreak from GM.
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