• SOURCE: General Motors - Global

Slow and Steady Wins the Race



audio package, .mp3
ANCHOR LEAD: What happens when a little snail and a Chevy Camaro team together? You get one of the most anticipated films of the summer. Bobbi Owens has more. (:60) SCRIPT: Zero to Sixty, I’m Bobbi Owens. Dreamworks and Chevrolet have collaborated together on a new animated movie called “Turbo.” James Bell is GM’s Head of Consumer Affairs. James, tell us about the film. CUT: (Bell) Basically the idea is we got our little buddy Turbo, he’s a snail. But he has dreams that include the Indy 500. And his friends and family say that’s not going to work out for you at all. But he doesn’t let those dreams die. Well, I won’t ruin the end of the movie for you, but let’s just say that it ends up with a very exciting scene at the Indy 500. SCRIPT: Steve Tihanyi is GM's General Director for Branded Entertainment. Steve what are some of the reasons why GM got involved with the movie? CUT: (Tihanyi) One was you have the ability to connect with a broad range of consumers from children all the way up to adults through the power of entertainment. The other important element was quite frankly a racing based element which is very natural to the DNA of the Chevrolet brand. And it’s obviously a great showcase of Chevrolet and its racing heritage. SCRIPT: Turbo opens in theaters July 17th. That’s Zero to Sixty from GM. I’m Bobbi Owens.
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