• SOURCE: General Motors - Global

Stop Wasting Your Time with Landfills



audio package, .mp3
ANCHOR LEAD: It may seem unbelievable… 14 acres and 5.5 million square feet of space – and not a bit of it goes to waste. Brian Osuch has more on a very good business case for zero waste. (:59) SCRIPT: Technology NOW, I’m Brian Osuch. It’s one of Detroit’s most iconic landmarks – the Renaissance Center, otherwise known as the RenCen. Besides its massive visual presence, it’s now 100% landfill-free. The complex is home to GM’s world headquarters. GM’s, John Bradburn… CUT: (Bradburn) The RenCen diverts 5 million pounds of trash annually from landfills. It was a collaborative effort with the building’s business tenants and employees that increased recycling by 127% since the drive to landfill-free began a couple of years ago. SCRIPT: Educating how and where to recycle, as well as making it easier to do so, changed behavior. Bradburn says GM is leading by example and hopes to inspire other businesses to do the same. CUT: (Bradburn) The RenCen is the most complex among GM’s 110 landfill-free sites to reach this milestone. It’s part of a greater waste-reduction initiative that also includes helping companies of all sizes reduce waste. You can find out more in our publication, “The Business Case for Zero Waste.” SCRIPT: For more information, go to GM-dot-com. That’s Technology NOW from GM.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Client Relations