• SOURCE: General Motors - Global

Time to Trade Up for Some "Hot Wheels"



audio package, .mp3
ANCHOR LEAD: The dream of millions of Hot Wheels fans is coming to life. Brian Osuch has more from the Specialty Equipment Manufacturers Auto Show. (:60) SCRIPT: Lifestyles, I’m Brian Osuch. This spring Chevrolet is offering up a full-size, production Hot Wheels edition Camaro. Jim Campbell is with Chevrolet. Jim, what is this Chevrolet and Hot Wheels collaboration all about. CUT: (Campbell) It’s really kind of looking back at history – two great brands, taking the original concept of the sixty-seven Camaro when it came out. It was one of Hot Wheels first cars and we thought it would be a great tribute. SCRIPT: Felix Holst with Mattel Hot Wheels says this is the first time they have been able to put their classic Spectra flame finish on a full size car. CUT: (Holst) One of the very Hot Wheels cars was a sixty-seven Camaro in Spectra flame green. The project was really born out of the need to pay tribute to over forty years of a collaboration between the Camaro brand and Hot Wheels, and that’s really three generations of guys who grew up playing with a Hot Wheels Camaro. What better way to pay tribute to that then to produce the real thing. SCRIPT: For more visit Chevrolet Camaro’s Facebook page or Hot-Wheels-collected-dot-com. That’s Lifestyles from General Motors. I’m Brian Osuch.
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