• SOURCE: General Motors - Global

U.S. Economy Is Picking Up



.mp3 Audio Package
ANCHOR LEAD: Small businesses help drive the US economy… and Brian Osuch finds out how pickup trucks help drive small businesses. (:60) SCRIPT: Zero-to-Sixty, I’m Brian Osuch. Year after year the sale of full-size pickup trucks has increased by twenty-six-percent showing an increase in small business owner’s confidence in the economy. Research consultant for Rebel Three Media & Consulting, Rebecca Linland. CUT: (Lindland) People need something that has good value. So, they need something they can go to work during the day or the weekends that utilizes all of their activities that can tow, that has the connectivity… but then cleans up nicely. SCRIPT: GM’s James Bell says the new truck driver is looking for fuel economy, drivability, and new interior technologies. Something the 2014 Silverado picks up on. CUT: (Bell) Connectivity is a big part of how people are using trucks today, especially because these are seen as mobile offices. I’m going to venture a guess that there’s more connectivity in this vehicle for how we live our lives today than there would be in a luxury car. SCRIPT: For more information, log onto GM-dot-com. That’s Zero-to-sixty from GM. I’m Brian Osuch.
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